ShopFair

An honest ethical score for thousands of brands.

Scan a barcode or a whole receipt, see who really owns what, and find something better. Private and independent.

Completely free. No ads, no subscriptions, no account.

  • 4,700+brands scored
  • 140+categories
Fernway is a made-up brand, used for this demo.

Before you buy

Check a brand in seconds.

Scan one product, photograph a whole receipt, or put brands side by side.

Scan a barcode

Go straight to that brand's page. If it isn't covered yet, send it in with one tap.

The ShopFair barcode scanner

Scan the whole shop

Photograph a receipt and every brand on it is scored at once, with a better option suggested where there is one.

A scored receipt in ShopFair

Compare side by side

Add up to three brands and see their scores and breakdowns together, with the best pick highlighted.

Comparing brands side by side in ShopFair

The score

See what is behind it.

  • A score out of 100

    Built from cited public evidence on environment, workers, tax conduct, animal welfare and transparency. Sources on every page.

  • Who really owns it

    Many everyday brands belong to much bigger parent companies. ShopFair shows the owner, scores it separately and flags active boycotts.

  • Scores for everything you buy

    Supermarkets, food, beauty, fashion, banks, energy, broadband, tech and more, in over 140 categories.

A brand page in ShopFair with its score, the pillars and its owner

Pass it on

Share a brand with anyone.

Send anyone a brand's score as a card. It shows the score, the breakdown behind it, who owns the brand and a QR code, so whoever you send it to can open the page whether or not they have the app. Receipts share the same way, with the average for the shop and the brands it came from.

An example ShopFair share card for a made-up brand, Fernway: its score, the breakdown behind it, and a QR code to shopfair.ukAn example ShopFair share card for a made-up brand, Fernway: its score, the breakdown behind it, and a QR code to shopfair.uk

Made for you

Shop by what you care about.

Pick what matters to you, such as animal welfare and workers' rights, and ShopFair marks the brands that fit with a leaf across the app. Answer a few questions for a personal score and a garden that grows with your choices.

The labels ShopFair shows. Tap one for what it means.

The ShopFair profile with your values

On your phone

Close to hand.

Search from your home screen, add a widget, or check a brand from your wrist.

In iPhone search

ShopFair results show in Spotlight, score and status included.

ShopFair brand scores in iOS search results

Widgets

Add search and both scanners to your lock screen or home screen, so each is one tap away.

ShopFair home screen and lock screen widgets

On Apple Watch

Search the full database from your wrist, with your collections synced from the phone.

ShopFair on Apple Watch
A brand score with certification pills on Apple Watch
The pillar breakdown on Apple Watch

Always current

The live database.

New brands and score changes reach the app automatically, with no update needed. If you spot a gap, every unknown barcode and receipt item can be sent in from the app, and submissions become new entries.

Why trust it

Independent, private and free.

Independent by design

ShopFair is the work of one person. Scores are its own independent assessment. No brand, retailer or advertiser has any say in them, and every page has a report button if you spot something wrong.

Your profile stays on your phone

ShopFair is free forever, with no ads or subscriptions, and nothing is uploaded or sold. Real weather in the garden is optional and off until you switch it on.

Built to be readable

ShopFair supports VoiceOver, larger text sizes, dark mode and reduced motion, and every score is shown as a number and a rating, never colour alone.

Hi, I'm Luke.

I try to shop as ethically as I can, but I found the information can be difficult and time consuming to find. I built ShopFair with this in mind, to help people like me shop in line with their values.

ShopFair is built and run independently in the UK. Questions, feedback and press enquiries all welcome.

Questions

FAQ.

What is ShopFair?

ShopFair is an independent ethical spending guide covering thousands of brands, from food and fashion to banks, energy, AI and housing.

How is this different from other apps?

Other scanner apps are more health focused with nutrition, additives and ingredients etc. ShopFair focuses on ethical ratings such as environmental, workers' rights, tax and animal welfare. They also tend to be very food focused, so I've tried to make sure ShopFair covers most places you spend money on like banks, energy, broadband, airlines etc. Every score lists its sources too, so you can look them up yourself.

Where does the data come from?

Independent sources including Ethical Consumer, Open Food Facts, Barnivore and certification registries such as Leaping Bunny, B Corp, Fairtrade, the Vegan Society, the Soil Association and Rainforest Alliance, plus NGO, regulator and court records. Where no third-party rating exists, ShopFair makes its own independent assessment from cited public evidence.

Are the scores accurate?

A ShopFair score is an independent assessment: an informed opinion built from cited evidence, like a review, not a certified rating. Companies change, and some entries will lag behind. Every page in the app has a Report an Error button.

What's the difference between the app and the web version?

The web version is the lighter one: search, scores, ownership and browsing. The iPhone and Android apps add barcode and receipt scanning, your values and a profile, and the iPhone app pairs with an Apple Watch.

Is ShopFair on Android?

Yes, ShopFair is on Google Play. The web version works on any phone too.

Is it free?

Yes. ShopFair is completely free. No ads, no subscriptions, no data sold.

Is my data private?

Your name, values and answers are saved only on your device. No account, no sign-up, and never uploaded or sold. The garden can show real weather, but only if you switch it on in Settings. Then you search for your city, and the weather service, Open-Meteo, receives the letters you type and your IP address, and later the position of the city you pick, rounded to about 11 km. Nothing else is sent, and nothing is sent while it is off.